For example, under entertainment you can get "hot new trailers" from Fandango or "today's best TV moments" from Hulu. The Local category has things like breaking news for your zip code or a morning weather alert from The Weather channel. There's a pretty wide variety of content to choose from here -- all told, Notify is launching with 72 content partners like ABC, Vice, Bloomberg Business, CNN, The New York TImes and many more.
The 12.9 inch-screen tablet, which starts at $799 but costs more than $1,000 if buyers also want a keyboard and an optional stylus, will be available in more than 40 countries, including the United States, the UK, China and Japan.
Sales of iPads have been falling for several quarters as big-screen iPhones appeal to more consumers.
Apple sold 54.86 million iPads in the year ended Sept. 26 - a drop of 19 percent from a year earlier.
Since launching iPad with a 9.7-inch screen in 2010, Apple has released a mini version in 2012 with a 7.9-inch screen.